![]() Today, Lusha primarily helps B2B sales teams improve their prospecting with high-quality data and offers overlapping capabilities for marketing and recruiting teams. They later expanded Lusha’s capabilities to cater to sales teams who had similar requirements-of finding the right kind of customers-and turned it into their main focus. The duo started Lusha as a side project-originally to help HR teams source better talent for hiring. At the time of writing this article, Yoni is heading Lusha as its CEO while Assaf is the company President. Lusha was founded in 2016 by Israeli founders Assaf Eisenstein and Yoni Tserruya in Tel Aviv. Today, the company employs more than 2,800 people across its seven global offices and is valued at a market cap of $21.10 billion. ZoomInfo became a Nasdaq-listed public company (ticker symbol: ZI) in June 2020-one of the first companies to go public in the thick of the COVID-19 outbreak amidst a virtual event. Since Feb 2019, Henry has been the CEO of ZoomInfo. With the acquisition of Chorus.io in 2021 at a reported $575 million value, it’s clear that ZoomInfo wants to dominate the “selling to sellers” market segment. In the last 6 years, the company has made 12 strategic acquisitions, buying out companies like: Since then, DiscoverOrg has been on an acquisition spree. They had a tough fight ahead of them since they were a completely bootstrapped two-person company competing with RainKing-a business contact information platform that also started in 2007 but had a better business model.įor the next 10 years, DiscoverOrg took it head-to-head with RainKing and acquired the competition in 2017 for over $100 million. ![]() Henry Schuck and Kirk Brown were fresh college graduates when they decided to launch DiscoverOrg from their dorm rooms in Ohio. ZoomInfo (founded in 2000) was acquired by DiscoverOrg (founded in 2007) and rebranded itself as ZoomInfo in 2019. The genesis of ZoomInfo and Lusha ZoomInfo’s origin Through this blog post, we hope to help you arrive at the decision of which one to invest in-ZoomInfo or Lusha, based on your business use cases. ![]() In this post, we will take a closer look at ZoomInfo and Lusha-two of the many companies in the DaaS capital that have made great headways in recent years. Outsourcing their lead gen activity to a specialized software can help them save time and invest their resources in more meaningful areas like discovery calls, refining their sales pitch, or devising an effective account-based sales strategy. It’s par for the course for every growing SaaS company to invest in such a platform not just to enrich sales but also to generate marketing leads or find great talent to hire.įor sales teams, a sales intelligence software is a godsend because lead gen is a top-of-mind concern for every sales team. If you landed on this article after reading its headline, you are probably thinking of investing in a good sales intelligence platform like ZoomInfo, Lusha, Slintel, or LinkedIn’s Sales Navigator. By virtue of the niche that they operate in, most companies in the data as a service (DaaS) space have access to plenty of data and bountiful dollars. And only a few companies can boast of having them both in abundance. There are two things that SaaS companies desire the most-data and dollars.
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